Wednesday 1 February 2017
Ecommerce Websites For Retailers & Wholesalers: Fashion Ecommerce Website Template For Menswear Retailers
Please click here: Dissertation help online
Wednesday 25 January 2017
Digitization – The Formula for Sales’ Success for the DIA Group
Every marketer is always thinking and working on determining the next best strategy to give the sales a little push, even when they’re not working. There is one key to success, and that is to keep up with the current era. Whether you’re selling televisions or Dissertation help, you must be aware of the trends. Manuel Puente, head of e-commerce (NON-FOOD) in DIA (a Spanish company that deals in distributing household, personal care and food products) and Diego Sebastian, director of e-commerce (FOOD) in DIA Group, have thrown light on this matter.
DIA had a major shift in its strategies a few years back. The purpose behind the major shift in the company strategy was adapting to newer, modern times, in which the consumer is connected and present on multiple platforms and channels. DIA, at that time, was lacking in this regard and faced major threat. In 2012, the company felt like a "dinosaur," in the words of Sebastian, who felt that they were far behind and had to digitize.
For this they went with the following strategy: "high price and proximity to the franchise.” The
path to digitization was based on three pillars: brand image, the Club DIA (loyalty program) and store network. To be able to develop its strategy the company worked with three very clear objectives that it established on the following five types of actions:
1. Knowing customers better.
The company relied on outdated means of communication with its customers. The company needed to know its customers better, and for that it created new channels of communication for analyzing the data even better.
2. Bring customers to stores.
This is achieved by teaching customers to be more “digital” by providing information that is useful and always relevant. This is the reason why stores of the DIA group are positioned as points of convenience and sale. Dissertation writing service
3. Start selling online.
DIA Group has assembled its e-commerce in a natural, simple and convenient way for its clients.
4. Collect data.
The important thing is to unify all the data you have of customers in order to make the right decisions. "Identifying the time when the customer is allowing us to determine the flow and generate retention strategies is crucial, and very complicated" said Puente.
5. Make the customers evolve as well.
"We love talking about clusters, but we forget the most important thing: the level of digitalization of our customers," stressed the e-commerce specialists, since in the department of food, less than 1% of consumers buy online. What they are dealing with is a “mixed client.” Therefore, the objective should also be to take this traditional consumer towards the
path digital terrain.
DIA had a major shift in its strategies a few years back. The purpose behind the major shift in the company strategy was adapting to newer, modern times, in which the consumer is connected and present on multiple platforms and channels. DIA, at that time, was lacking in this regard and faced major threat. In 2012, the company felt like a "dinosaur," in the words of Sebastian, who felt that they were far behind and had to digitize.
For this they went with the following strategy: "high price and proximity to the franchise.” The
path to digitization was based on three pillars: brand image, the Club DIA (loyalty program) and store network. To be able to develop its strategy the company worked with three very clear objectives that it established on the following five types of actions:
1. Knowing customers better.
The company relied on outdated means of communication with its customers. The company needed to know its customers better, and for that it created new channels of communication for analyzing the data even better.
2. Bring customers to stores.
This is achieved by teaching customers to be more “digital” by providing information that is useful and always relevant. This is the reason why stores of the DIA group are positioned as points of convenience and sale. Dissertation writing service
3. Start selling online.
DIA Group has assembled its e-commerce in a natural, simple and convenient way for its clients.
4. Collect data.
The important thing is to unify all the data you have of customers in order to make the right decisions. "Identifying the time when the customer is allowing us to determine the flow and generate retention strategies is crucial, and very complicated" said Puente.
5. Make the customers evolve as well.
"We love talking about clusters, but we forget the most important thing: the level of digitalization of our customers," stressed the e-commerce specialists, since in the department of food, less than 1% of consumers buy online. What they are dealing with is a “mixed client.” Therefore, the objective should also be to take this traditional consumer towards the
path digital terrain.
Saturday 14 January 2017
THE SEVEN KEY SKILLS OF AN ENTREPRENUER
Small and medium-sized enterprises traditionally generate between 70-80% of jobs in Western economies. They are literally the source of life for any thriving economy. One wonders: Why is not the education necessary to undertake at the school level promoted? Discover 7 key skills that every successful entrepreneur should possess and teach them to their children.
Traditional education creates the mentality of a person who generates income through a salary and not from a business. The focus of a typical institutional education is to develop the skills needed to be a good employee.
Consequently, the school creates a mentality and a set of skills whose purpose is to work for another person's business.
However, there is another way. Regardless of whether your child comes to work as an employee, you should receive both the necessary mindset and the skills to create your own business as an important part of your education.
Dissertation writing service/Dissertation planet
The entrepreneurial mindset is totally different from the mentality of an employee. It also requires a different set of skills.
There are 7 key skills that are necessary to succeed in any endeavor. None of them are taught in colleges and are rarely part of a university curriculum.
The best way to develop these 7 skills is through hands-on experience in a business.
The 7 Key Skills of an Entrepreneur
Key Skill # 1: Knowing well
A person must know what their innate abilities and gifts are, both in the physical area, as well as in the mental, emotional and spiritual areas. This way you can use your strengths profitably and look for ways to compensate for your weaknesses. People who know each other well know how to make wise decisions, because they are clear that some situations "fit" better than others. In this way they manage to deliver their maximum potential.
Key # 2 Skill: Understanding human nature
It is important to know what drives people to act in a certain way. That way you can predict your actions. This ability also facilitates dealing with different types of people and allows us to work with them better.
Key Skill # 3: Communication
It is important to know how to connect with others to gain their sympathy and trust. In this way they will open and allow one to influence their lives.
Key # 4 Ability: The ability to interconnect with other
There is an old saying that says, "It's not so important what you know, it's more important to know who you know." Many business people think that their ability to create connections with other people will determine their financial future and the level of success they will have in their endeavors.
Key # 5 Ability: Understanding the principles governing a successful life
This includes the principles needed to have a successful business: Work, focus, discipline, perseverance, determination, independent education, creativity, courage, trust and faith.
Key Skill # 6: Understand the specific skill required to succeed in a given area.
Key # 7 Skill: independent Education
All men and women who have achieved something in their lives are people who know how to acquire and education own - Sir Walter Scott.
Every successful person is a lifelong learner. He will always be open to continuing to educate himself and perfecting his knowledge in various areas of his interest.
Traditional education creates the mentality of a person who generates income through a salary and not from a business. The focus of a typical institutional education is to develop the skills needed to be a good employee.
Consequently, the school creates a mentality and a set of skills whose purpose is to work for another person's business.
However, there is another way. Regardless of whether your child comes to work as an employee, you should receive both the necessary mindset and the skills to create your own business as an important part of your education.
Dissertation writing service/Dissertation planet
The entrepreneurial mindset is totally different from the mentality of an employee. It also requires a different set of skills.
There are 7 key skills that are necessary to succeed in any endeavor. None of them are taught in colleges and are rarely part of a university curriculum.
The best way to develop these 7 skills is through hands-on experience in a business.
The 7 Key Skills of an Entrepreneur
Key Skill # 1: Knowing well
A person must know what their innate abilities and gifts are, both in the physical area, as well as in the mental, emotional and spiritual areas. This way you can use your strengths profitably and look for ways to compensate for your weaknesses. People who know each other well know how to make wise decisions, because they are clear that some situations "fit" better than others. In this way they manage to deliver their maximum potential.
Key # 2 Skill: Understanding human nature
It is important to know what drives people to act in a certain way. That way you can predict your actions. This ability also facilitates dealing with different types of people and allows us to work with them better.
Key Skill # 3: Communication
It is important to know how to connect with others to gain their sympathy and trust. In this way they will open and allow one to influence their lives.
Key # 4 Ability: The ability to interconnect with other
There is an old saying that says, "It's not so important what you know, it's more important to know who you know." Many business people think that their ability to create connections with other people will determine their financial future and the level of success they will have in their endeavors.
Key # 5 Ability: Understanding the principles governing a successful life
This includes the principles needed to have a successful business: Work, focus, discipline, perseverance, determination, independent education, creativity, courage, trust and faith.
Key Skill # 6: Understand the specific skill required to succeed in a given area.
Key # 7 Skill: independent Education
All men and women who have achieved something in their lives are people who know how to acquire and education own - Sir Walter Scott.
Every successful person is a lifelong learner. He will always be open to continuing to educate himself and perfecting his knowledge in various areas of his interest.
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